SodaRocket, developed in 2023, is the culmination of insights and experiences gathered from working with clients over the past 20 years. My name is Mike Carleton, and I founded 42nd Street with a mission to support the branding and overall needs of business owners. My journey began in 1997, helping businesses stand out and thrive in the digital landscape. In 2009, I launched Final Cut Web, focusing on logo design, and by 2010, we rebranded as 42nd Street to offer a comprehensive suite of services—going beyond logos to include websites, marketing, print, and tailored branding strategies.

Over the years, I’ve guided countless businesses through three major recessions, adapting our approach to meet the evolving marketplace. My goal has always been to create solutions that address the full spectrum of business needs, from branding to sustainable growth. Today, 42nd Street and SodaRocket provide business owners with the tools and expertise to not only stand out but to truly thrive.